Urban Outfitters sees 25% sales rise thanks to virtual appointment tech

Urban Outfitters has reported a 25 per cent rise in sales thanks to the introduction of virtual customer experiences through its platform.

The fashion retailer introduced virtual, email and socially distanced in-store consultations in April 2020 for its Anthropology and BHLDN brands.

Since then it has reportedly engaged with more than 25,000 customers through the initiative, with 65 per cent of those booking virtual appointments going on to make a purchase.

READ MORE: Urban Outfitters launches clothing rental service Nuuly

The new virtual appointment technology was provided by experiential platform JNRI, enabling Urban Outfitters to quickly “make this work during this crazy time”.

“JRNI was the reason, really the service, that allowed us to act so quickly and nimbly, to get this off the ground,” Anthropology and BHLDN’s brand styling manager Maddie Bender said.

JRNI’s chief executive John Federman added: “We are so excited about how JRNI has been able to help Urban Outfitters’ brands continue to provide the top-notch customer service and support they are known for, even throughout the coronavirus pandemic when so many businesses had to close.”

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