Ikea has launched its first ever range of gaming furniture in collaboration with Republic of Gamers (ROG) as it seeks to cash in on the increasingly lucrative gaming market.
ROG, the gaming accessories subsidiary of Asus, worked alongside Ikea to design the collection featuring 30 items in a range of colours.
This includes four desk and four chair options which span across a range of price points.
The Swedish furniture giant said it aimed to make professional-level gaming set ups accessible to a wider demographic, including the often-underrepresented female gaming community.
“The needs of billions of gamers around the globe are very diverse, whereas the existing offer is rather technical and often perceived as masculine design-wise, despite around 46 per cent of gamers being female,” Ikea’s global business leader of workspace Ewa Rychert said.
“We believe there’s a lot to be done to democratise the gaming experience. Now we take the first step on our gaming journey and we do it by presenting affordable, high-performing gaming products and complete solutions that we hope reflect people’s personality and taste.”
The Uppspel range features adjustable desks with integrated USB charging ports, draw cabinets, peg boards, adjustable chairs, ring lamps, cup holders and even neck pillows.
While the range is currently only available in China, the retailer says it plans to expand the products to more markets by the end of the year.