Marks & Spencer has dramatically ramped up its online offering nearly doubling its reach to sell in over 100 countries.
As part of M&S’ ongoing radical digital transformation programme the retailer has launched 46 flagship websites in new markets.
This significant push into international online ecommerce comes after M&S saw overseas online sales jump 75 per cent during its interim results.
Seeking to capitalise on the demand for its goods overseas, M&S will now trade as a pureplay online retailer in 100 countries offering a selection of items from its clothing and home ranges.
It has reportedly been able to carry out this expansion at minimal cost, utilising an adaptable website platform and its already established distribution networks to match demand wherever it is needed.
“Our international business has seen strong online growth since the start of the pandemic as increasing numbers of customers choose to shop through our range of flagship websites,” M&S international director Paul Friston said.
“Under our Never the Same Again programme we’re focused on turbocharging our online business both in the UK and internationally, and as part of this we see a real opportunity in extending the number of countries where we run an online channel further.
“Launching in an additional 46 markets means we can now reach a number of new customers who can purchase online with M&S for the first time and receive our fantastic M&S products in a few short clicks, as well as enabling us to explore underlying demand in these markets without significant upfront investment.”