Westfield London is launching a new sustainable design competition “Future Fashion” and will showcase the winners’ work in an exhibition later this year.
Europe’s largest shipping centre is searching for London creatives who prioritise sustainability in their creation process across a number of disciplines including textiles, sculpture, painting, photography, graphic design, and jewellery.
The Future Fashion competition, which Westfield has launched alongside the Royal College of Art, will see six of the top entrants be awarded £2000 to complete the proposed works.
Each finished piece will then be exhibited in Westfield’s White City location in August 2021 and be open for shoppers to experience.
Westfield is working with a panel of judges from internationally recognised brands to assess the entrant’s work, including John Lewis, Save Your Wardrobe, Emily Carter London and Love not Landfill.
“We’re proud to launch this new competition, Future Fashion, to discover creative talent in our London community,” Unibail-Rodamco-Westfield’s marketing director Harita Shah, who will also be judging the competition, said.
“We’re passionate about nurturing talent from our local area and supporting our shared passion for sustainability in fashion as part of our wider Community Resilience Programme.
“Here at Westfield London we strive to educate and entertain our visitors and through this competition we will be bringing fantastic creatives into our centre. I look forward to reviewing the entries and ultimately seeing the winning work displayed for everyone to enjoy and learn from.”
The competition marks the first initiative in Westfield’s wider five-year Community Resilience Programme, which aims to launch projects which enable local communities to flourish.