Ocado has launched a virtual pop-up store for luxury beauty giant Charlotte Tilbury on its platform, enabling customers to order items “straight to your door with your weekly shop”.
Ocado was reportedly selected by Charlotte Tilbury Beauty to become the first UK grocer to stock a range of over 50 products, which will be available from March 5 for a limited time.
“We’re so excited to be the only grocery retailer to stock such a popular luxury beauty brand with an excellent reputation for quality,” Ocado’s chief customer officer at Laura Harricks said.
“Charlotte Tilbury is a brilliant addition to our wide range of products in Beauty and makes life even more convenient for our customers as they can easily add the products into their weekly shop.
“We’re looking forward to seeing how the pop-up goes and are proud to continue to offer Ocado customers such a wide range of products, from grocery, to home, to health & beauty.”
The online grocery giant will stock Charlotte Tilbury’s best-selling Magic Cream, Pillow Talk Matte Lipstick, Pillow Talk Push-Up Lashes Mascara and Airbrush Flawless Finish Powder.
Charlotte Tilbury added: “We are committed to making the shopping experience easy, efficient and exceptional for all of our customers so, I am incredibly delighted to announce our first partnership with the first-class, online delivery service, Ocado!!
“For a limited time, we will be launching a magical virtual pop-up store on the Ocado site featuring an edit of my easy-to-choose, easy-to-use, easy-to-gift and easy-to-shop online collections, including some of my most iconic makeup and research-powered skincare products from Magic Cream to Pillow Talk!!
“I’m thrilled to be launching in time for Mother’s Day, so you can find the perfect gifts to celebrate the most important people in your life and have them delivered straight to your door with your weekly shop!!”