Online retail sales grew nearly 70 per cent throughout February compared to a year earlier, as the lockdown-driven ecommerce boom continues to dramatically alter the way we shop.
According to the latest figures from the IMRG Capgemini Online Retail Sales Index, ecommerce sales in the UK grew 69.5 per cent last month, dipping slightly from January’s record breaking 74 per cent growth.
Despite this slight dip, February still came well above the three, six and 12 month growth averages of 57.1 per cent, 42.5 per cent and 42.7 per cent respectively.
Mobile sales helped drive this growth, seeing a 170 per cent rise in February despite shoppers remaining relatively static under lockdown.
“It’s become common for people to look for the ‘new normal’ across industries, but it might be too early to be focusing on that,” IMRG’s strategy and insight director Andy Mulcahy said.
“Instead, it is more useful to think of a ‘current normal’ as things are still so unpredictable and susceptible to sudden shifts in customer behaviour.
“For example – even though there is a roadmap out of lockdown and the vaccination programme is going well, it’s difficult to anticipate exactly how people will behave as restrictions are eased.”
News of a potential roadmap out of lockdown saw sales of beer, wine and spirits skyrocket 64.7 per cent as people began preparing for more freedoms over summer.
Improving weather conditions also boosted home and garden sales by 131 per cent year-on-year in February, while clothing also continued its upward trend posting a 21.3 per cent increase.
Electricals also continued their staggering level of sales growth, rising 158.5 per cent year-on-year last month.