Amazon Music will now list merchandise directly alongside artists’ songs, albums, live streams and music videos turning the streaming app into a shopping platform.
Amazon has announced the integration of artist merchandise to its popular music streaming mobile app “making it easier for artists to connect with their fans through our app”.
Participating artists can now flog everything from t-shirts to vinyl directly through the Amazon Music app, the majority of which is available with Prime Shipping.
A number of artists have launched exclusive merchandised to coincide with the announcement, including Selena Gomez, Weezer, Gwen Stefani, Metallica, Queen Naija, Pentatonix, Florida Georgia Line, and Queen.
“Fashion is an inseparable part of music and culture, and with the addition of merchandise to the Amazon Music app, we’re making it easier for artists to connect with their fans through our app,” Amazon Music’s Director of artist product and services Sean McMullan said.
“It’s long been Amazon Music’s mission to strengthen the connection between artists and fans, and today’s launch furthers that goal by uniting streaming audio, music videos, live streams, podcasts, and now merch under one roof for the first time.”
Rock band Weezer added: “Since the pandemic has temporarily eradicated the merch table, we’re really excited to have developed an exclusive collection of offerings with Amazon Music to bring the merch table directly to our fans.
“We can’t wait to see everyone back on the road when it’s safe again to tour!”