Ocado has rolled out a major overhaul of its own brand product range in a bid to remove millions of packing components and save 27 tonnes of plastic waste every year.
As part of the online grocer’s wider rebrand, designed to make its products and branding appear more appealing on screens, Ocado has revamped its entire 530-item product range.
A range of new items has also be added to its own-brand catalogue, including chimichurri British flat iron steak and Moroccan inspired houmous, and new seasonal items will be added throughout the year.
Aside from the distinctive colour change from green to purple, the main focus of the overhaul has been on reducing packaging waste.
According to Ocado its new packaging will use 27 tonnes less plastic packaging every year, including 640,000 plastic nets and around 9 million non-essential packaging components.
Alongside these measures, Ocado has also eliminated PVC, polystyrene and black plastics from its own range in efforts to make all items 100 per cent recyclable by 2025.
“It’s so important to us that we are able to delight customers through our range, value and convenience but we also recognise the importance of ensuring that our impact on people, animals and the environment is positive and sustainable in the long term,” Ocado Retail’s chief product officer Laura Harricks said.
“We’re delighted that the refreshed collection has given us the opportunity to improve the sustainability-credentials of our own-range packaging whilst maintaining high quality and great prices. We are proud of the steps forward we’ve made here – the bright, bold packaging is just the icing on the cake.”