GameStop poaches Amazon executive Elliot Wilke to drive turnaround


GameStop has poached Amazon executive Elliot Wilke to help turnaround its fortunes as the struggling video games retailer targets a digital overhaul.

Wilke is set to become GameStop’s chief growth officer next month, becoming the third major appointment to join from Amazon in recent months.

After spending nearly seven years at Amazon, most recently leading its Fresh Stores business, Wilke will be charged with helping the retailer shift its focus online, overseeing its marketing and growth strategies.

It comes just weeks after Ryan Cohen, founder of successful online pet-food retailer Chewy, took the reigns at GameStop driving a major leadership shakeup.

At least two executives have abruptly left the retailer since Cohen’s appointment including chief customer officer Frank Hamlin and chief financial officer Jim Bell.

READ MORE: GameStop shares more than double before crashing 40% in 25 minutes amid more wild trading

Meanwhile, it hired former Amazon executive Jenna Owens as its new chief operating officer, alongside former head of the engineering team at Amazon Web Services Matt Francis, who will become GameStop’s first every chief technology officer.

GameStop became the centre of a unprecedented battle between Wall Street and amateur stock traders earlier this year, seeing its stock prices fluctuate dramatically since January.

While its volatility has been dampened since January, its stock price is still around 900 per cent up since the start of the year.

Analysts had expected the retailer to return to profit in its latest quarter, however the retailer posted a dip in revenues from $2.19 billion in to $2.12 billion year-on-year.

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