Consumers are spending more than 4 hours a day browsing apps

Consumers are spending up to five hours a day browsing apps on android devices according to a study carried out by mobile data and analytics company App Annie.

According to the study, the time spent looking at apps had increased by 30 per cent since two years previously.

India saw the greatest jump in app usage, seeing consumers spending 80 per cent more time in smartphone apps in 2021 compared to the same period in 2019.

In comparison, data from Neilson found that users were spending just under four hours browsing smartphone applications last year.

The report from App Annie recognised that average daily time spent in-app leapt to over five hours in Brazil, South Korea and Indonesia.

READ MORE: Burberry launches exclusive digital skins for Chinas biggest video game

As a result of the data, App Annie categorises applications that have seen quarter-over-quarter growth as “Breakout apps'”, which include the likes of TikTok, Youtube and Facebook across the board.

According to the data, the UK’s most downloaded apps from Q4 2020 to Q1 2021 were private messaging app Signal, clothing reselling platform Vinted and crypto-trading marketplace Binance.

App Annie reported a 20 per cent increase in shopping app downloads to 5.4 billion in 2020.

Its 2020 report also found that digital-first shopping apps had 3.2 times more average monthly sessions per users compared to apps from bricks-and-mortar stores.

Honour of Kings, which collaborated with Burberry earlier on this year, was 4th on China’s list of most downloaded mobile games.

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