Non-essential retailers set to reopen their doors for the first time in 2021 this morning were met with lengthy queues of ‘sneakerheads’ seeking to cash in on the eased restrictions.
Hundreds of shoppers have been seen queuing outside JD Sports, Nike Town, Size? and Foot Locker across London in freezing temperatures this morning as they scrambled to get their hands on the latest footwear.
“We’ve had some scuffles and people banging on the windows of the store,” a security guard told the Mail Online.
Many of the buyers queuing up outside are planning on purchasing pairs of trainers to resell for a higher value online.
One shopper was planning on purchasing up to 10 pairs of trainers to resell for £50 more than they were worth on Instagram according to The Guardian.
“Jordans bring money and that’s what makes the world go round,” he said.
Another shopper, who had bought two pairs of the sought-after Nike Air Jordan’s told the Mail Online: “I collect and resell trainers, while I do it online I prefer going into shops to touch and feel them.
The resale market has boomed over the last 12 months, with resale platform StockX enjoying its best two months last summer in May and June.
Over the same period, the number of users over 45 rose by 30 per cent, while it achieved a 69 per cent market penetration among Gen Z shoppers.
‘Sneakerheads’ are looking to take advantage of this rise on the first day the shops opened since December.
Industry bosses are hoping for a £500 million splurge from consumers this week as shops open their doors again.
But it’s not just trainer resellers who will do well off the shops being open, brick and mortar fashion retailer Primark has suffered throughout the pandemic, however customers flocked to big stores in Manchester and London as restrictions were lifted.
Lesley Black, 47 who was joined by her daughter Demi, 20 told the Mail Online: “Between us we’ve spent about £200 on underwear and pyjamas.
“It feels wonderful to be back in the shops and we’re going to spend the whole day shopping
“Both of us love spending a day at the shops and we’ve really missed it during the lockdown.”