Google to scrap Shopping app on mobile

Google’s Shopping app will soon be scrapped on mobile devices entirely as the tech giant shifts its focus to its web platform.

Google Shopping will no longer be available as an app on iOS or Android devices from June, adding to the increasing list of mobile apps to have support pulled in recent months.

According to XDA Developers, who first reported the story, the term “sunset” has been added to several lines of code in the app, signifying Google’s intention to discontinue the service.

The app provided users with recommended products based on their previous searches and purchases and allowed users to save tabs and build a personalised wish list.

READ MORE: Google launches a host of new AI-powered product discovery features for retailers

While it was initially designed to rival Amazon, Google’s web version offers a near identical interface and functionality and is also available via mobile web browsers, encouraging it to scrap support in order to save engineering resources.

A Google spokesperson confirmed to 9to5 Google: “Within the next few weeks, we’ll no longer be supporting the Shopping app.

“All of the functionality the app offered users is available on the Shopping tab,” the spokesperson said. We’ll continue building features within the Shopping tab and other Google surfaces, including the Google app.”

Google has also scrapped support for its Hangouts, Plus and Reader apps in recent months, and is reportedly looks to conserve is engineering resources.

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