Asos customers can now have their old clothes collected from their doorstep and donated to charity when receiving new orders amid a new tie-up with DPD.
DPD has launched its ReLove service today, aimed to coincide with the reopening of charity shops this week.
The ReLove scheme allows users with the DPD app to arrange their “pre-loved clothing” to be collected and donated to a charity of their choice in “just a couple of clicks”.
Now Asos customers who are expecting a delivery can choose to double up and have their delivery drivers collect their ReLove donations.
Customers can use the DPD app to book the collection, which can be handed to drivers directly or left in a safe space, and then choose if they want their donations to go towards Scope, Marie Curie, British Heart Foundation, British Red Cross or The Children’s Society.
The initiative hopes to tackle the growing issue of fashion waste, with an estimated 350,000 tonnes worth around £140 million going to landfill every year.
“ReLove is another way for us to help cut carbon emissions, reduce waste and raise money for charities at the same time,” DPD’s Olly Craughan said.
“It is also great to team up with Asos on another really smart solution for their customers. We’re already delivering to these addresses, so it means one less trip and less miles travelled overall. The DPD app now has over 9 million users, and it has become a really powerful tool for us. It plays a key role in helping us deliver a fantastic service for customers and it is driving innovation like this.”
Asos’ chief strategy officer Patrik Silén added: “Our focus has always been on providing our customers with an outstanding retail experience, and a key element of that is giving them opportunities to shop with us more responsibly.
“We know that our customers are very active in donating their pre-loved clothing and that they see it as a great way of keeping products in use and out of landfill, so partnering with DPD on the ReLove initiative is a natural fit for us. We’re proud to be joining forces with the team to drive sustainable solutions and look forward to seeing our customers’ response over the coming weeks.”