Ocado: Lockdown easing drives summer snack sales through the roof

Ocado has seen demand for summer items like Pimms, BBQs and Aperol skyrocket over the past month as shoppers look forward to eased lockdown restrictions.

According to real-time data from Ocado, searches for Pimms grew 337 per cent, canapés by 142 per cent and garden snacks 96 per cent as the weather began to warm up.

As BBQ’s and picnics also became more popular, burgers saw a 53 per cent increase in searches.

Widespread returns to the office has also driven a rise in on-the-go snacks and easy-prep foods such as stir-fry’s fresh pasta, soups, ready meals and breakfast bars.

Favourite items included Alpen High Jaffa Cake cereal cars and Dell Ugo tomato and mozzarella tortellini.

Microwavable rice has also received an extra 6,000 search views and is expected to continue to rise.

READ MORE: Ocado Retail sees revenues rocket 40% thanks to “permanent shift to online grocery”

According to Ocado, M&S’s recently added range also proved popular, with items like M&S Cocktail Blinis and the M&S Tiger Prawn & Dim Sum Selection topping shopping lists throughout the month, indicating a return to traditional entertaining foods as friends and families reunite.

Aperol sales have also risen by 337 per cent as more summer-themed alcoholic drinks rose in popularity.

“Being the UK’s only pure play online grocery retailer means that we have real-time insight into what our customers are looking for,” Ocado chief customer officer Laura Harricks said.

“With lockdown lifting this week, there have been loud and clear shifts in the popularity of certain products – our customers are understandably enjoying new found freedoms.

Ocado has also announced that its delivery slot capacity has drastically increased after shortages at the beginning of the pandemic, with the Grocer opening a new fulfilment centre in Bristol.

“With our capacity ever increasing, and more delivery slots opening up, we’re looking forward to welcoming new customers onto ocado.com” Harricks added.

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