Adidas has revealed it is releasing an eco-friendly version of its classic Stan Smith silhouette made from the roots of mushrooms.
The new material, coined mylo, is made from a renewable mycelium and takes less than two weeks to grow in a highly efficient production process.
“The introduction of mylo as a new material is a major step forward in our bold ambition to help end plastic waste,” global head of future at Adidas Amy Jones Vaterlaus said.
“As a planet, we must learn to work with nature rather than against it and put all our efforts into finding innovative solutions that are created responsibly with resources that renew at a sustainable pace.”
The new shoe has been made in collaboration with biotechnology brand Bolt Threads, which has previously produced the mushroom-based material for fashion label Stella McCartney.
Vice President of product at Bolt Threads Jamie Bainbridge said: “By creating the iconic Stan Smith with a mylo material upper, Adidas is demonstrating the far-reaching potential of this innovative material,”
“We are thrilled to be working with Adidas in the kind of development partnership that makes innovation a reality. mylo has the strength and performance it does today thanks to the guidance and deep technical expertise of the Adidas team in making great footwear.”
The sportswear brand announced it chose the Stan Smith shoe as it is one of the most iconic and popular Adidas franchises.
Sustainable retail is becoming more popular amongst big brands with H&M recently releasing a collection in collaboration with Desserto, a cactus leather brand.
Adidas has also been collaborating with the environmental organisation Parley for the Oceans since 2015.
The fashion giant says it aims to produce 17 million pairs of shoes with recycled plastic waste collected from beaches and coastal regions in 2021.