Leading US-based B2B rental technology platform CaaStle is launching in the UK.
The technology company has announced its new partnership with men’s retailer Moss Bros and L.K. Bennett to launch a first-of-a-kind subscription rental service.
The technology company, which powers clothing rental services in the US for brands such as Banana Republic, Rebecca Taylor and Vince, will be launching Moss Box in partnership with Moss Bros on 20 April 2021 and will also partner with L.K. Bennett to launch an unlimited rental service exclusively for women later this year.
For a flat monthly fee of £65, Moss Box members can create a waste-free wardrobe by selecting two styles to rent with unlimited exchanges and the option to keep and purchase any items at a discounted price.
The service includes the ability to swap one or two items when ready and as many times as they want, free unlimited shipping and returns, and complimentary eco-friendly laundering services.
“In today’s challenging retail landscape, subscription rental offers accretive operating income through better return on assets and a powerful new digital acquisition tool for brands that previously relied heavily on their physical stores to grow their customer base,” said CaaStle founder and chief executive Christine Hunsicker.
“We have seen strong results from subscription rental in the U.S. and look forward to bringing those benefits to the broader market and fueling a deeper connection between UK retailers and their consumers.”
“We’re excited to partner with CaaStle to offer our diversified product lineup on a new channel in the UK menswear market with Moss Box. The subscription model will drive awareness of the Moss Bros. brand, engaging our current customers as well as reaching new ones by offering them to try our product before buying,” Moss Bros chief executive Brian Brick added.