Amazon has opened its first ever high-tech hair salon in London’s Spitalfields allowing shoppers to test new styles and colours in augmented reality.
To coincide with the reopening of hairdressers as the UK emerges from its third national lockdown, Amazon has launched its permanent Amazon Salon to showcase the “best technology, haircare products and stylists in the industry”.
The two storey 1500sq ft store is currently being tested by Amazon staff, but will reportedly open to the public in the coming weeks.
As to be expected from the tech giant the salon, which is being run by local independent salon Neville Hair & Beauty, features a host of cutting-edge technology for its clients to experience.
Customers can “try on” new styles and colours virtually using an augmented reality colour bar which uses the same technology as virtual mirrors.
While having their hair cut, customers can scroll through virtual magazines via inbuilt Amazon Fire tablets at every styling station.
Amazon Salon will also introduce what it calls “point-and-learn technology”, allowing customers to simply point at a product they are interested in on the display shelf.
Information about the product, including brand videos and educational content will then appear on a display screen, allowing customers to scan a QR code and be taken directly to the products’ page on Amazon.
“This new store gives hair and beauty businesses convenient access to Amazon’s selection of more than ten thousand salon and spa products and supplies, from straighteners and clippers through to curlers and hair dryers,” Amazon said in a blog post.
“The store offers professionals benefits such as wholesale pricing and invoicing, no minimum order value, fast delivery and more.”
Its launch comes after the retailer launched a new professional beauty section on its website, offering thousands of products aimed at small businesses reopening over the next few weeks.
Amazon also recently opened its third high-tech Amazon Fresh grocery store in the capitol as it ploughs ahead with plans to expand into the physical retail space and disrupt yet more industries.