Klarna has launched a new “CO2 insights” tool allowing its 90 million global users to track the carbon footprint of all their purchases in-app.
The ‘buy now, pay later’ giant has partnered with Doconomy to launch the new feature, which will provide shoppers with seamless, unbiased insights into the climate impact of every purchase.
Every purchase made through Klarna’s service will include information on the transactions average kgCO2 value, in what the brand is calling one of the largest ever awareness raising efforts on carbon footprints based on consumer reach.
The move forms part of Klarna’s larger one per cent sustainability pledge, which will also see it donate $10 million to initiatives supporting planet health.
Klarna today announces the launch of CO2 insights for all shopping purchases as part of its 1% pledge, involving the donation of $10 million to initiatives supporting planet health.
“With fat, sugar and salt levels labelled on food we buy, why shouldn’t our CO2 emissions be just as visible?,” Klarna chief executive Sebastian Siemiatkowski said.
“This type of information shouldn’t be a premium or luxury that consumers pay for, but rather an essential part of every shopping journey.
“That’s why we’re upgrading our app to give all our consumers globally transparent access to their shopping carbon footprint. We all make decisions that affect the health of the planet and it’s essential that everyone has access to sound information to make smart climate choices in a simple and straightforward way”.