Amazon’s biometric palm scanning technology will now be available at its Whole Foods grocery stores allowing shoppers to pay with nothing but their hands.
Amazon One, first launched last September, will now be available as a payment option at its Whole Foods store in Seattle, before being expanded to a further seven US stores.
The state-of-the-art palm-scanning technology enables customers to pay, present loyalty cards and enter locations with their hands after registering their unique palm print with the retailer.
Using “custom-built algorithms and hardware” to create a user’s unique palm signature, the technology will associate a shopper’s hand with their Amazon account and charge them as they shop.
Amazon One was first introduced in two Seattle Amazon Go stores, but was expanded to eight more Amazon Go, Amazon Books and Amazon 4-star stores in February this year.
The retail giant seemingly has plans for the technology far beyond its own store estate however, announcing plans to offer it out to companies “beyond retail stores”.
This could potentially see customers enter locations like stadiums and office buildings using only their palm prints.
According to Amazon, this will represent just one of many payment options at Whole Foods, which it purchased in 2017 for over $13 billion, and won’t impact store staffs job responsibilities.
“At Whole Foods Market, we’re always looking for new and innovative ways to improve the shopping experience for our customers”, Whole Foods senior vice presieent of technology and chief technology officer Arun Rajan said.
“We’re starting with an initial store at Madison Broadway in Seattle and look forward to hearing what customers think as we expand this option to additional stores over time.”