Lululemon is set to launch a new resale platform enabling shoppers to trade in “gently used” clothing in over 80 participating stores.
‘Like New’ will launch in California and Texas in May as a trade in programme, before expanding into a resale platform across the same regions in June.
Next month, customers will be able to trade in their used Lululemon products in physical stores across California and Texas, or via mail, in exchange for an e-gift card.
All of the used products will be cleaned using state-of-the-art technology from Trove, which partnered with Lululemon for the initiative, while gear that does not meet standards will be recycled through its partnership with Debrand.
From June customers will be able to purchase Like New products, which will reportedly save up to 50 per cent of the products carbon footprint and 310 grams of waste.
Lululemon says that 100 per cent of profits made via its Like New programme will be reinvested into additional sustainability initiatives.
“Lululemon is actively working to help create a healthier future, and we are focused on meeting the goals detailed in our Impact Agenda, including making 100 percent of our products with sustainable materials and end-of-use solutions by 2030,” Lululemon chief executive Calvin McDonald said.
Alongside its Like New programme, Lululemon is also launching a new ‘Earth Dye’ initiative, a new limited edition collection of products created with lower-impact dyes upcycled from the waste of oranges, beets and saw palmetto trees.
“Our lululemon Like New and Earth Dye initiatives are both meaningful steps towards a circular ecosystem and demonstrate the sustainable innovation underway in product development and retail.”