Shopify and Pinterest are expanding their partnership to help more merchants showcase their products online to help them reach more customers.
Shopify merchants in the UK and 26 other countries will be able to use Pinterest to increase their effectiveness by introducing a number of features to automate their marketing processes.
Retailers’ Pinterest channels will be able to automatically place tags, create catalogues, launch traffic and conversion as well as dynamic retargeting campaigns.
Dynamic retargeting and multifeed support for catalogs are two new products available to retailers using Pinterest to help market their products.
The ecommerce platform has seen large growth in the UK market over the last year as the number of new store creations increased 106 per cent compared to 2019.
Shopify has restated the importance of discoverability for its merchants, after its 2021 future of commerce report found that 54 per cent of younger consumers globally discover brands via social media.
The ecommerce company has also said that 83 per cent of weekly Pinterest users have made a purchase based on a pin they had liked.
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The partnership with the social media brand will increase the potential discoverability for more than 1.7 million merchants worldwide with the hope turning their products into stoppable product pins for Pinterest’s 450 million users.
Shopify has said merchants advertising for the first time on Pinterest via the app will benefit from over £70 in ad credit.
“Brands are having to compete like never before to get the attention of buyers. Over the last year in particular, Shopify merchants have recognised that they need to show up wherever their customers are spending time,”
Shopify managing director Shimona Mehta said.
“Since February 2020, we’ve seen installs of our social commerce channels grow 76% globally. Our partnership with Pinterest means that Shopify merchants across the UK can now tap into the purchasing power of over 450 million Pinterest users by building thoughtful, targeted marketing campaigns.”
Pinterest global head of mid-market and small business sales Bill Watkins added: “Small and medium businesses in particular have the opportunity to thrive on Pinterest because they connect with consumers in a positive environment when they are early in their decision-making journey and full of purchase intent.”