Lidl launches “Lidl Pay” mobile payments service in loyalty app

Lidl has launched a new mobile payment option inside its Lidl Plus loyalty app, allowing shoppers to pay using their smartphone.

From today Lidl shoppers in Germany can pay for their shopping using a new “Lidl Pay” service, which links their Lidl Plus app to their current accounts.

According to German grocery publication Lebensmittel Zeitung, Lidl Pay users must confirm the payment at the checkout by scanning a QR code with their smartphone.

When paying for the first-time shoppers will not be able to exceed €50, but this limit will be raised for subsequent purchases.

A similar service is understood to be in operation in Spain and Poland, though it charges shoppers credit cards rather than debit accounts.

READ MORE: Lidl Plus digital rewards app launches in Britain offering weekly coupons and discounts

Lidl Plus was rolled out across the UK in September last year after being live in its home country of Germany for some time.

The app gives shoppers a digital scratch card every time they shop, offering prizes of between 25p and £20.

Each week Lidl Plus users will also be given new “single-use coupons” offering discounts of up to 25 per cent on selected products.

While it’s not yet clear if or when the Lidl Pay app will be introduced in the UK, the stark rise in digital payment methods throughout the pandemic would make it a prime market for the technology.

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Apps & MobilePayment


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