Sainsbury’s controversial Nectar card changes explained

Sainsbury’s is continuing to face a backlash on social media after quietly changing how its Nectar card loyalty scheme works.

Sainsbury’s Nectar card loyalty scheme is used by over 18 million members across the UK, but customers have threatened to boycott the grocer after it made changes to the way users are rewarded without any formal announcement.

Since 2019 Nectar card holders have received weekly bonus point offers through the scheme’s website and app, based on their individual shopping habits.

However, it appears that a number of customers will no-longer receive these weekly offers.

Dozens of customers have now taken to social media to complain that they have not received any weekly promotions for three weeks now.

It is not yet clear how many of the 18 million Nectar card holders have been affected, or which customers are affected and why.

READ MORE: Why Sainsbury’s ‘On the Go’ convenience store is a game changer

In a statement, and repeated response to customers on social media, Sainsbury’s said: “We regularly review the promotions available through our Nectar app to ensure customers are always receiving personalised, valuable offers. As part of this process, some offers may be currently unavailable for a small number of customers and we apologise for any inconvenience.”

According to Money Saving Expert, the retailer has now removed mentions of receiving offers “every week” from both its website and iOS app store listing.

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Apps / MobileMarketing

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