Waitrose has quadrupled the number of stores offering 20-minute delivery with Deliveroo creating 400 new jobs to support the expansion.
Deliveroo and Waitrose have announced a new two-year partnership following a successful trial which has been running since September last year, reportedly helping attract new younger customers to the brand.
After expanding the “hugely popular” partnership to 40 stores in December, the pair will now expand to a further 110 stores across the UK by the end of summer, giving around 13 million customers access to Waitrose good via Deliveroo.
The pair are also significantly expanding the product range available for delivery to between 750 and 1000 items, including free-from, dairy alternatives, vegan ranges, flowers and gifts.
To support the dramatic expansion, Waitrose is hiring 400 new shop staff to help fulfil orders ready for collection by Deliveroo riders.
The partnership was launched after Waitrose 19-year partnership with Ocado came to an end, forcing the grocer to quickly seek out new ways of expanding its online delivery capabilities.
According to Waitrose, part of the John Lewis Partnership, its Deliveroo tie-up is part of its new strategy of working with third-party brands to offers customers a broader range of products and services.
READ MORE: Waitrose and Deliveroo expand partnership to 40 stores while launching “Donate a Plate” initiative
“We have grown our online business at pace in the last year, responding to huge demand for online groceries and offering more choice in when and how people want to shop with us,” Waitrose executive director James Bailey said.
“We know convenience is key for many of our customers and the expansion of the service with Deliveroo will play an integral role in helping us make Waitrose food more convenient than ever before.”
Deliveroo’s chief business officer Carlo Mocci added: “We are delighted to announce a two-year partnership with Waitrose, alongside a nationwide expansion to 150 stores.
“Waitrose is one of the most respected and loved British companies and we are proud to expand the extremely popular Waitrose service on Deliveroo. As we expand further across the country, this partnership will mean more choice and selection for our customers, delivered in as little as 20 minutes, and will create even more work for riders right across the UK.”