Louis Vuitton, Dior and Stella McCartney are now offering selling off their unused fabric and leather supplies online at a significant discount.
LVMH, the luxury group which also owns Givenchy and Celine among others, has launched Nona Source as part of a pioneering new sustainability initiative.
Nona Source is a new Europe-only online store which will sell off left over material from all of LVMH’s high end brands.
It launched earlier this week with a range of 500 different fabrics which are available to browse by style, weight and use, with prices ranging from €3 to €50 per square meter depending on the fabric.
Nona Source says none of the fabrics, which will be sold at a discount of up to 70 per cent, will contain brand logos and the identity of which of the many iconic luxury brands provided the material will remain a secret.
“We buy deadstocks from the houses and put them back for sale at competitive prices after appraising them” Kenzo’s former CSR manager Marie Falguera told Vogue Business.
According to Nona Source any businesses can sign up to buy fabric, including independent designers and even competitors.