Poundland is poised to launch online “home delivery as well as click & collect in-store” as it trials its new ecommerce operation with its 18,000 employees.
The discount retailer is understood to have quietly launched the trial, which offers home delivery to all of its colleagues and “selected guests”, in late February.
Its new ecommerce service offers over 2000 lines from both its general and recently revamped food ranges for home delivery, The Grocer reported.
While Poundland’s owner Pepco has not yet given a date for when the service will be rolled out to the public, the large-scale trial suggests it is in the final stages of development and could be launched within months.
“In the balance of 2021 we will be trialling both in Pepco and Poundland a series of online models and these will test a variety of approaches to online,” Pepco’s chief financial officer Nick Wharton told a press conference earlier this week.
“We’ll test home delivery as well as click & collect in-store. And we’ll also have our own e-commerce platform, our own transactional website, but also test the benefits of being on a shared marketplace, essentially to share the costs of that operating base.”
Its ecommerce expansion forms part of a wider transformation plan dubbed ‘Project Diamond’ announced in July, featuring changes to stores, pricing, and the overall breadth of its offerings which has seen its food range dramatically expanded over the past year.
The online delivery service utilises one of Poundland’s three stores in Cannock, which closed in July and has been converted into an online fulfilment centre.
It comes as PepCo Group, which trades from more than 450 Poundland stores in the UK and over 3000 stores worldwide, prepares to launch a €4.5bn (£3.9bn) stock market flotation in Warsaw.
The brand is thought to have snubbed London for Poland to launch its stock market debut because it has a bigger presence in Eastern Europe.