Westfield to showcase London’s “side hustle heroes”

London’s Westfield shopping centre is launching a campaign to highlight some of the capital’s most successful side hustles in 2020 in support of small businesses as non essential retail re-opens.

The shopping centre is showcasing London’s most innovative start-up social media brands including Tingle, Fairholme Studio and Ava May.

The hand-picked brands have “demonstrated a relentless ambition to turn a side hustle into a viable business” and the partnerships will expose the brands to over 1.2 million shoppers in two of Europe’s largest shopping centres.

READ MORE: Westfield London is launching a sustainable design competition “Future Fashion”

 “Whilst the pandemic has been a tough time for many it has also simultaneously presented an opportunity for the nation to turn their hobbies and passions into their very own businesses launching online over the past 12 months,” Westfield marketing director Harita Shah said.

“With people craving physical experiences more so than ever before and 49 per cent of consumers wanting to buy more locally sourced products, we’re bringing these online brands offline into a physical space for the first time.

“We’re delighted to be able to hero and support these London entrepreneurs giving them direct exposure to the millions of shoppers who visit our centres each year”.

85,000 online businesses were created since the start of the pandemic and 74 per cent of consumers wanted to see retailers adapt to their local areas, according to figures from Growth Intelligence

Westfield’s latest How We Shop: What’s Changed research revealed more than half of consumers (52 per cent) are looking to shop more locally.

London’s “Side hustle heroes” will reside in both Westfield’s White City and Stratford locations and each storefront will have a QR code which will take the consumer directly onto each company’s social media channels.

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