Gopuff latest to enter UK rapid grocery delivery market

Gopuff has entered into the UK rapid delivery landscape as the battle for market gains hots up after acquiring UK-based food delivery startup, Fancy.

While figures haven’t been disclosed, Gopuff described it as the beginning of “significant investment” in the country.

“Acquiring Fancy is an important first step as we accelerate expansion in the UK and Europe and quickly accelerate our investment in the international market,” Gopuff’s senior vice-president of business Daniel Folkman said.

Gopuff, which was recently valued at $8.9 billion, was founded in 2013 and currently operates in 650 cities in the US.

READ MORE: Uber strengthen grocery delivery arm after partnering with Gopuff

The company was valued at $3.9 billion in October and said it would use extra funding to expand internationally.

Fancy’s chief executive Arnie Englander expressed his delight at the deal, saying it would bring “deep bench of talented personnel, and infrastructure to fully execute our vision of delivering convenience across the UK.”

The delivery brand operates through a series of dark stores which contain anywhere between 2,500 and 3,000 items that can be shipped to the consumer within 30 minutes.

The rapid delivery model isn’t new in the UK, with a growing roster of companies taking a bite out of the industry already such as Getir, Gorillas, Dija and Weezy.

Grocery delivery has been one of the winners of the pandemic, with big partnership deals being struck between grocers and courier services.

Sainsbury’s recently expanded its partnership with Uber Eats and Deliveroo in order to claw back some of the market gains lost to rapid delivery startups which have taken the market by storm.

Gopuff has recently partnered with Uber in the US after the ride hailing giant look to prop up their taxi arm with its food delivery service after disappointing numbers.

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