Waitrose is scrapping its two-hour delivery service ‘Rapid’ so it can “focus solely on (its) Deliveroo partnership”.
Waitrose has announced plans to cancel its Rapid service, which it launched in 2018, at the end of May to avoid any “overlap” with its increasingly expansive partnership with Deliveroo.
Rapid was originally launched across eight London postcodes to offer customers delivery of up to 25 items in 120 minutes, for a flat rate of £5.
While it has continued to expand Rapid’s reach since its launch three years ago, Waitrose partnership with Deliveroo can now offer a faster, cheaper and more widely available service rendering its own brand offering largely redundant.
Last week, Deliveroo and Waitrose announced a new two-year partnership which will see them quadruple the number of stores offering rapid delivery to 110, giving around 13 million customers access to Waitrose goods via Deliveroo.
“Through Deliveroo our customers can order our food for delivery in as little as 20 minutes, and we are also able to grow the service much faster than Rapid, to reach more customers in more areas,” a Waitrose spokesperson said.
After first launching a trial in September last year, Waitrose says the service has proven “hugely popular” and has helped attract new younger customers.
The pair are also significantly expanding the product range available for delivery to between 750 and 1000 items, including free-from, dairy alternatives, vegan ranges, flowers and gifts.
To support the dramatic expansion, Waitrose is hiring 400 new shop staff to help fulfil orders ready for collection by Deliveroo riders.