Morrisons to expand Amazon tie-up as online sales double in first quarter

Morrisons is set to expand its partnership with Amazon as its online grocery sales continue to soar despite lockdown restrictions easing.

The grocer, which significantly expanded its partnership with Amazon in August last year to see its entire range of goods offered on its platform, said that online sales had more than doubled during its first quarter.

Morrisons saw online sales skyrocket 113 per cent in the 14 weeks to May 9 compared to the same period last year, largely driven by its tie-up with Amazon and its continuing partnership with the part Amazon-owned Deliveroo.

According to Morrisons’ chief executive David Potts, the grocer is now planning to extend the number of stores online orders are picked from.

“The answer is more (stores)”, Potts said.

READ MORE: Morrisons is hiring 1000 new staff to fulfil Amazon Prime Now orders as demand skyrockets

In September, Morrisons announced it was hiring 1000 new staff in order to keep up with fresh demand from its Amazon tie-up, which currently sees goods picked from 65 stores across the UK.

A Morrisons spokesperson said: “During the pandemic there has been a renaissance of the supermarket in Britain and customers are enjoying cooking at home more”.

“Customers have also embraced shopping online, and both Morrisons.com and Morrisons on Amazon are now complementing our supermarkets well.”

Shore Capital retail analyst Clive Black added: “With Amazon in tow, Morrisons has a really strong platform in this market, augmented by its relationship with Deliveroo too in which Amazon is a major shareholder.”

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