Uber Eats users will be able to find products from Estée Lauder-owned brands Orgins and Jo Malone London on its platform in the US as the pair announce a new tie-up.
Couriers working for Uber Eats will pick up the products and deliver them just as they would if a user ordered a takeaway, being charged a similar amount for the delivery fee.
The cosmetics items will become the first beauty products to be made available to purchase through the ride-hailing services’ delivery branch and will also be delivered by Postmates, which is owned by Uber.
The announcement comes after Uber Eats partnered up with Gopuff this month to deliver “essential” items such as alcohol, local favourites, beauty and pet products, snacks and over the counter medicines.
Both the companies are backed by SoftBank, a Japanese venture capital firm.
Uber-owned Postmates has already started to offer a variety of cosmetic products on its platform including popular makeup brand M.A.C Cosmetics, owned by Estée Lauder.
“There’s no doubt the pandemic has accelerated trends in consumer behaviour, specifically our desire to get what we want, delivered quickly, at the push of a button,” Uber’s global head of membership Julie Kim said in a statement.
Uber’s overall delivery business is up 150 percent year-over-year, the company said.