Walmart has acquired virtual try-on start-up Zeekit as it ramps up its digital offering and seeks to provide an “inspiring and personalized digital experience” for customers.
The US’ largest physical retailer announced in a blogpost this week that it has acquired the Isreal-based tech firm.
https://youtu.be/0PVZzMeOWBIWith Zeekit’s technology, Walmart customers will be able to virtually try on items from both Walmart’s own clothing brands alongside third-party brands sold instore, including Levi’s and Free People.
Shoppers will be asked to upload a photo of themselves or choose from different models that represent their height, shape and skin tone.
Zeekit’s tech will then superimpose the items on their virtual avatar to show them how each item would realistically fit.
Asos launched a similar tool in collaboration with Zeekit in January last year, dubbed “See My Fit”.
“Over the last few years, we’ve been working hard to expand our apparel assortment to include quality, on—trend and accessible fashion to help customers outfit their closets, no matter their personal style or budget,” Walmart’s executive vice president of apparel and private said Denise Incandela said.
“But, in an increasingly online driven category, customers not only want variety in styles, they also want an inspiring and personalized digital experience.
“Virtual try-on is a game-changer and solves what has historically been one of the most difficult things to replicate online — understanding fit and how an item will actually look on you.
“Zeekit will help us deliver an inclusive, immersive and personalized experience for our diverse customer base.”