Ebay slash seller fees amid growing interest in personalised items

Ebay has announced it is reducing its seller fees and offering new tools to help merchants personalise their stock after demand for “personalised” goods increases.

Ebay recorded over 600 searches a day for “personalised” items last year, with mugs and glasses some of the most sought after items seeing searches rise 111 per cent and 113 per cent respectively.

Seller fees for personalised items will be cut to two per cent (an average saving of 85 per cent) until the end of March 2022 to make use of the growing trend the company has said.

The ecommerce marketplace has also announced it is implementing a new personalisation tool for sellers to easily customise items, including being able to add a name, initial or an image onto a product.

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“The invitations and cards industry was hit hard by the coronavirus pandemic, as events came to a complete halt,” Ebay merchant Victoria Eagle said.

“But the new personalisation tool will really improve the order process for my customers, and the reduced fees are welcome news for smaller businesses like mine that are on the road to recovery.”

Ebay is also offering an incentive for merchants wanting to join the platform or expand their current shop by enabling sellers to list an additional 250 personalised products with no additional cost.

Ebay senior category manager for home & garden Alex Hiatt added: “The demand for personalised and handmade gifts is booming as more and more shoppers want to put the personal touch on everything from jewellery and clothes to homeware and gadgets.

“That is why we’re making it easier for our sellers to jump on the growing demand, using technology and cutting seller fees to help shoppers put their unique spin on.”

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1 Comment. Leave new

  • ValueAddedResource
    May 25, 2021 11:14 am

    They missed the part where eBay messages block the personalization if it contains personal information like phone number or email address.

    eBay does not allow contact information to be shared in an attempt to thwart off-site sales, but apparently they didn’t realize for things like personalized invitations, that information may be needed for the RSVP. If contact info is included in the personalization message, the seller gets a message that says “we’re unable to process the buyers message, please reach out to the buyer”.


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