Google expands Shopify partnership in bid to compete with Amazon

Google has announced several updates to its ecommerce arm in its first developer conference since 2019 in a bid to take on Amazon.

The company has expanded its partnership with ecommerce platform Shopify and will enable over a million Shopify merchants to be made more discoverable through the Google Search algorithm.

The company is ramping up its ecommerce operations after the pandemic has seen an increase in consumers shopping online.

The announcement comes after Google scrapped its commission fees for its merchants that were a part of its “Buy” program, which enables customers to search and check out with merchants directly on its platform instead of being directed to the retailer’s site, at the beginning of the pandemic.

“As we eliminate barriers like fees and improve our technology, we’ve seen a 70 per cent increase in the size of our product catalog and an 80 per cent increase in merchants on our platform,” the company said in a blog post.

READ MORE: Shopify generated over 100,000 jobs in the UK last year

Google said Shopify businesses will also appear across Maps, Lens, Images and Youtube “with just a few clicks”, pushing Shopify’s stock up by four per cent.

The tech giant also announced it was boosting its ecommerce capabilities on Chrome, giving the browser the functionality to consistently display shopping carts when people open a new tab in an attempt to encourage shoppers to finish checking out once they finish new tasks and decline cart abandonment.

Google’s president of commerce and payments Bill Ready said: “We believe you deserve the most choice available and we’ll continue to innovate on shopping every step of the way.”

Another new upcoming feature will let users link their loyalty programs from merchants to their Google account, the company has said it is hoping it helps brands develop a more direct relationship with their customer base.

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