Google to open first ever physical retail store

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Google is set to open its first ever physical retail store where customers can purchase “an extensive range” of products and even get their phones fixed.

The tech giant has announced plans to open its first permanent bricks-and-mortar store in the heart of New York in “summer 2021”, though gave no specific date for launch.

Shoppers will have the chance to test Google’s growing range of products, and “experience (its) hardware and services in a helpful way”, an offering rivals like Apple and Microsoft have offered for some time.

Google Pixel phones, Pixelbooks, Nest products and Fitbit smart devices, will be available to browse and purchase directly in the store or picked up after being bough online.

Beyond allowing customers to experience and purchase products, Google’s store staff will also help troubleshoot issues with customers’ devices, fix cracked Pixel phone screens and help with product installations.

READ MORE: Google’s $2.1bn acquisition of Fitbit conditionally approved by EU

“The new Google Store is an important next step in our hardware journey of providing the most helpful experience of Google, wherever and whenever people need it,” Google’s vice president of direct channels and membership Jason Rosenthal said in a blog post.

“We look forward to meeting many of our customers and hearing their feedback on the store, so we can continue to explore and experiment with the possibilities of a physical retail space and build upon the experience.”

While this is the tech giant’s first permanent retail store, it has experimented with various physical pop-ups across various markets since it began released branded products.

Rivals like Apple have perfected their retail offering, seeing customers flock to experience their new products often seeing extensive queues when a new product launches.

However, other tech giants like Microsoft have struggled to replicate Apple’s success, announcing last year that it would be permanently shutting 83 of its retail stores.

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