Primark and Ikea the most searched for brands after non-essential retail reopened

Ikea and Primark were two of the most searched for brands as non-essential retail reopened in April, according to data from Dojo.

The study analysed the most in-demand brands post lockdown as well which activities UK consumers were most looking forward to spending their money on.

Ikea ranked top of the list with a 984 per cent increase in searches ahead of restrictions easing, despite the Swedish retailer remaining open for click and collect throughout lockdown.

“When does Primark open?” was the second most searched item, with an increase of 854 per cent when comparing data from February and March this year.

READ MORE: Online retail sales fell 5.6% in April amid fears ecommerce boom could be ending

Other commonly searched for brands included Matalan, Clarks and Sports Direct as consumers looked forward to the reopening of the high street.

The data from Dojo also looked at which regions spent the most money in the UK, with Portsmouth coming top with an average spend of £131.37 in April.

Coventry and Stockport also ranked highly, averaging a spend of £116.47 and £106.82 respectively.

The data also found that “When do charity shops open?” searches increased by 469 per cent between February and March of this year.

Nail salons, hairdressers and beauty parlours were also popular searches on Google.

According to the report, 57 per cent of businesses stated that they feel their customers “appreciate small businesses more” as restrictions lifted.

Around 70 per chose to shop locally to support local businesses, whilst 62 per cent claim that they are closer to them and involve less travel.

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