Shein has overtaken Amazon to become the most downloaded shopping app in the US as it continues its blistering rise to prominence.
The Chinese ecommerce fast-fashion app has been dubbed the “TikTok of ecommerce”, and is reportedly the fastest growing ecommerce company in the world, expanding over 100 per cent every year for the last eight years.
According to TechCrunch, which cited data from App Annie and SensorTower, the startup overtook Amazon to become the most downloaded shopping app on both iOS on May 11, achieving the same feat on Android’s app store six days later.
A separate report from NotBoring states that Shein is also top in the iOS app store’s shopping category in 56 countries, and top five in a further 124.
Despite its ubiquity, Shein has remained largely under the radar during its rise to prominence, shunning traditional media in favour of social media popularity.
I’m addicted to ordering stuff off of SHEIN someone take my debit card
— Justice Nicole (@JusticeGunkel) May 18, 2021
Instagram and TikTok stars including Addison Rae, Katy Perry and Lil Nas X have all worked with Shein driving the brands popularity among Gen Z shoppers.
Unlike many of its fast fashion rivals Shein, understood to be worth $15 billion, controls its entire production chain from design to manufacturing.
This allows it to pump out hundreds of new products tailored to specific user tastes in different markets across the globe for prices almost always undercutting its fast fashion rivals.