Amazon Fashion has launched a new ‘Local Label Hub’ to “champion small and medium-sized fashion companies” in the UK.
The ecommerce giant’s new hub will feature a curated selection of designers and brands, including Les Girls Les Boys, The Cotton London, Temperley, Kat Maconie and Rachel Jackson London.
Amazon’s new hub will also provide emerging fashion brands with a testing space for their new products, according to Vogue Business, as an increasing number of young shoppers use the platform to purchase clothes.
It marks the retailer’s latest push into the fashion space, in which it has largely struggled to secure a significant foothold.
In 2020, Amazon launched a new invite-only “Luxury Stores” platform on its mobile app in an effort to crack the luxury fashion space.
Luxury Stores is only available to eligible Prime members who have been extended invites from the ecommerce giant, which says it will issue invites to more shoppers over time.
A month earlier, Amazon announced plans to launch a new luxury fashion marketplace to rival the likes of Farfetch and Yoox Net-A-Porter.
In May 2020 it was reported that Amazon was launching a new designer fashion hub in partnership with the Council of Fashion Designers of America (CFDA) and Vogue magazine to help struggling independent designers.
Dubbed “A Common Thread”, the online store sold from 20 independent fashion designers including Tabitha Simmons, Derek Lam and Philip Lim.