Sony will soon sell PS5s directly to consumers in the UK and Europe

PlayStation 5s will soon be available to buy directly from Sony across Europe as it outsells the rival Xbox by more than two to one.

Sony has confirmed that it will be launching PlayStation Direct, an online store which sells consoles, games and accessories directly to consumers, in the UK, Ireland, France, Belgium, Netherlands, Germany and Luxembourg.

According to Video Games Chronicle Sony announced the move in an investor relations event this week, and plans to roll the service out by the end of its current financial year (March 2022).

PlayStation Direct was launched in the US in 2019 and has enjoyed runaway success, achieving $5 million in sales in its first year, skyrocketing to $200 million last year.

READ MORE: Sony: PS5 shortages to continue into next year

The launch of PlayStation Direct in Europe is expected to drive a further 300 per cent increase in growth, achieving $600 million in sales during the current financial year.

A separate report citing data from Ampere Analysis revealed that Sony has sold 2.83 million units during the first calendar quarter of 2021, more than doubling Microsoft’s Xbox Series X/S sales of 1.31 million units.

During the same investor relations meeting, Sony Interactive Entertainment president and chief executive Jim Ryan said the standard edition of the PS5 will break even starting from June, becoming increasingly profitable from then on despite continues supply chain issues.

Earlier this month Sony’s chief financial officer Hiroki Totoki told Bloomberg that ongoing global semiconductor shortages would mean production issues would likely continue into next year.

The PS5’s launch has been dogged by supply issues, with demand far outweighing the number of consoles available.

This has led to frustration from fans and a growing phenomenon of scalpers, who use bots to buy up the limited stock as soon as its available, exacerbating the issue.

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