Tesco is trialling a new rapid delivery service that will get shoppers’ food to their doors within an hour.
The service, coined “Whoosh” is being tested in areas of the Midlands but could potentially be rolled out to the rest of the UK if there is enough demand.
Shoppers will be able to order goods via Whoosh through the Tesco app directly or through Tesco.com.
The items will then be delivered by a courier on a bike, moped or car for a £5 fee, which rises to £7 if you spend under £15, following similar tactics used by food delivery companies for smaller orders.
The Whoosh fee is 50p more expensive than Tesco’s current flat-rate £4.50 charge for most other delivery orders, however there is also normally an extra £4 charge from Tesco if you spend under £40.
Supermarkets have struggled to keep up with the rapid grocery delivery market during the pandemic, with new companies such as Getir, Weezy and Gorillas accelerating onto the scene offering under 10 minute delivery times in some case.
Supermarkets have tried to fight back by agreeing deals with food delivery companies such as Deliveroo and Uber Eats as consumers flock to the new startups.
Sainsbury’s announced plans to extend its partnership with Uber Eats to a further 78 stores across the UK following a successful trial in 25 stores last year, last month.
The grocer also agreed a partnership with Uber Eats’ rival Deliveroo in its push into the rapid delivery market as well as launching its own rapid delivery service, “Chop Chop”.
Morrisons, Aldi and the Co-op are also now available for customers to order on Deliveroo and Uber Eats.
“Customers are telling us that they would welcome the addition of a 60-minute delivery to their door option as part of our online grocery service,” Tesco online managing director Chris Poad said.
“We’ll use the pilot to understand how Whoosh could work best for both our customers and our colleagues.”