Google ramps up ecommerce offering with Shopify, Square and WooCommerce partnerships

Google has partnered with Shopify, Square, GoDaddy and WooCommerce to launch a raft of new shopping tools in a major push to boost its ecommerce operations.

Last week Google announced that over 1.7 million merchants using Shopify’s platform will now be able to sell products more easily on Google search, Maps and YouTube, while launching the integration of Shopify’s payment function Shop Pay as an option for consumers.

These new functionalities will allow retailers to sell directly through Google Maps, list product availability and rating in it Shopping tab, while the search giant says it is experimenting with allowing shoppers to purchase directly from YouTube and in its Image search tab.

“Consumers can now buy direct online, on social media, on a search, on video, on maps — that is the future of retail. Entirely about consumer choice,” Shopify’s president Harley Finkelstein said.

READ MORE: Google to open first ever physical retail store

“Google owns the majority of those digital town squares, and that’s where consumers are spending time.”

Yesterday Google revealed that merchants using Square, GoDaddy and WooCommerce would also now have access to the same host of features.

For many merchants, this provides a viable alternative to selling on Amazon, which has become all but essential for countless businesses looking to drive sales online.

Amazons’ prices, restrictions and practices have left many disenfranchised with the platform, creating low hanging fruit for Google.

Google’s head of shopping Bill Ready sought to capitalise on this last year by scrapping the fee Google charged merchants to list on its shopping platform, leading to an 80 per cent increasing in seller sign ups.

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