Poundland has officially launched its online service to the public offering more than 2500 products for home delivery.
Around 1.8 million shoppers living in Birmingham, Derby, Dudley, Stoke on Trent, Walsall and Wolverhampton will now have access to Poundland’s home delivery trial, which it has been testing on its 18,000 staff since February.
Shoppers within 113 postcodes surrounding its fulfilment centre in Cannock will now be able to order Poundland products across its gardening, homeware, DIY, household, stationery, heath and beauty and food ranges for home delivery.
Home deliveries will cost £4, but items will remain the same price as products sold in its 850 stores.
Its not yet clear when the service will be expanded to postcodes further away from its ‘dark store’ in Cannock, but the discount retailer confirmed plans to “open up the new service to more of the UK over the year.”
Its ecommerce expansion forms part of a wider transformation plan dubbed ‘Project Diamond’ announced in July, featuring changes to stores, pricing, and the overall breadth of its offerings which has seen its food range dramatically expanded over the past year.
The online delivery service utilises one of Poundland’s three stores in Cannock, which closed in July and has been converted into an online fulfilment centre.
In May, the retailer opened two new format Poundland Local stores in a bid to expand its operations outside of big-box retailing and large retail parks.
Poundland Local stores aim to be smaller than a typical Poundland and the compact design will allow it to open in small towns, residential and urban neighbourhoods.