Shoppers switch to buying from businesses that “give back” during pandemic

Ebay has released its “Shop for Change” report which found that 56 per cent of the UK now believe it’s more important to buy from businesses that give back to society than before the pandemic.

The report was commissioned to find out the extent of the pandemic’s impact on the nation’s shopping habits and found that 81 per cent of participants admit their attitudes to shopping have changed.

The study coincides with the launch of new dedicated area on the Ebay’s marketplace which is designed to highlight businesses that give back to local communities and make them more accessible.

The “Ebay for Change” hub exposes over 29 million Ebay shoppers with up to 50 small businesses that demonstrate clear social missions.

Users will then be able to access a broad range of products from clothes to homeware, jewellery and collectables.

Ebay says each purchase made will have a “direct, positive impact on supporting disadvantaged communities, whether that’s providing job or training opportunities, or tackling social problems like homelessness, exclusion, improving people’s life chances, or supporting environmental action.”

READ MORE: Ebay UK is offering loans of up to £1m providing lifeline for small businesses “let down by traditional lenders”

The study also revealed a third of the UK believe that helping disadvantaged communities must be prioritised as part of the nation’s recovery.

It also discovered that two thirds (69 per cent) believe that businesses have an important role to play in tackling societal and environmental issues such as homelessness (40 per cent), unemployment (36 per cent) and child education (27 per cent).

Over half (51 per cent) of shoppers surveyed admitted to spending more time researching a purchase than before the pandemic.

“At Ebay, we believe that business can be a powerful force for positive change, and with the scale of our marketplace, we have an important role to play in ensuring that we help to build a future economy that works for everyone, ” Ebay senior vice president in Europe Rob Hattrell said.

“The pandemic has caused a seismic shift in our society and given birth to a new kind of solidarity that is transforming the way we act as a community.

“We feel more impassioned about social change than we have ever been. We want to make changes that will not only build back better for the UK, but also for communities all around the world.”

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