Klarna users can now purchase items from any online retailer regardless of whether they partner with the company and use its ‘buy now, pay later’ (BNPL) service.
The Swedish BNPL giant has launched its new ‘Shopping’ app in the UK through which users can shop with any of their “favourite retailers without having to leave the Klarna app”.
While Klarna currently boasts over 250,000 partnerships with major retailers including H&M, Ikea, Asos and Nike, until now customers have only been able to use its delayed payment service with participating companies.
Now shoppers can choose to use Klarna’s ‘Pay in 3’ service, allowing users to spread the cost of a purchase across three interest-free instalments, with any retailer through its app.
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“Shoppers now can interact with their favourite retailers without having to leave the Klarna app, to create a smooth, safe and frictionless shopping experience,” Klarna chief executive Sebastian Siemiatkowski said.
“Our one stop shop app is the future of shopping, it creates a truly personalised and bespoke service for every user and liberates consumers from ever paying more than the price of the product.”
The new shopping feature, which has been available in the US, Australia and Sweden for some time, will also integrate monthly budgets and personal spending limit functionalities so users can remain in control of their spending.