Lush has launched a major revamp of its ecommerce website and app introducing a raft of new features and expanding its augmented reality Lush Lens feature.
In response to growing demand for its ecommerce offering, the cosmetics giant has introduced a new checkout process, new ways to pay, improved search optimisation and a new 24-hour live chat function across its digital channels.
One of the key new additions is Lush’s Lens feature, which its co-founder and managing director Mark Constantine “has the potential to revolutionise the packaging industry”.
Lush Lens was originally launched as part of the brand’s experimental Lush Labs project in 2019, is now available as part of the Lush app on Android and iOS.
The app utilises machine learning to recognise every product in store via the shopper’s smart-phone camera, providing in-depth product information and demonstration videos without the need for packaging, also helping reduce water usage instore.
According to Lush its digital relaunch, which it built in partnership with Saleor, prioritises ethical hardware, ethical data and ethical design, and uses only open source technologies.
Lush’s chief digital officer Jack Constantine added: “Everyone knows that at Lush we make products by hand, with fresh and ethically sourced ingredients, and this informs our digital products too.
“I’m so proud of the new platform the teams have created which showcases the best of what we can do – ethical treatment of customers’ data, created using open source technologies and providing a five star customer experience, with a few Lush surprises along the way.”