Pinterest has introduced a new ‘shopping list’ feature as it becomes the latest social media giant to push into ecommerce.
Pinterest Shopping, launched this week in the UK and US, will automatically save a users’ Product Pins to a Shopping List on their profile page above their other boards.
From there shoppers’ Product Pins will be displayed in a grid alongside each item’s price, reviews and shipping information, including both shoppable items and recently viewed items, allowing customers to instantly click through to the retailer’s website and complete the transaction.
Pinterest will also reportedly notify customers when an item saved on their shopping list drops in price.
The online ‘scrapbooking’ giant also says it will be expanding its Verified Merchant Programme in the UK, offering retailers the ability to sign up for a manual review of their customers service.
If they pass, Pinterest will grant them a blue tick to certify they are a trustworthy merchant.
To showcase its new features, Pinterest is launching a new two-week long shopping event dubbed “The Goods by Pinterest”, offering customers a range of limited-edition items from a host of brands.
Alongside this it is also launching a “Shop the Mood” campaign which will offer a selection of goods from its annual “Pinterest Predicts” report.
“Over the last few years, we’ve been working on making it easier, so that a Pinner can buy anything that they see on Pinterest or get personalized recommendations for something just like it,” Pinterest’s head of shopping products Dan Lurie told WWD.
“The way we view this is connecting the upper funnel inspiration that we are really strong at on Pinterest with that middle-of-funnel price discovery experience that starts to bring the user toward purchase.”