Amazon is set to open another physical Fresh grocery store in Camden, London, marking the fifth store to open in the city since March.
Amazon Fresh is set to open its fifth store on Chalk Farm Road in the former Evans Cycles Shop sometime in the next few weeks, though a solid date has not yet been given.
Just like its other four stores in London, situated in Canary Wharf, Ealing, Wembley Park and White City, its Camden store will feature Amazon’s signature “Just Walk Out” cashierless shopping technology.
Amazon’s rapid rollout of its high-tech grocery stores, which use an array of cameras and sensors to track which items a customer picks up and puts back before charging them automatically, has taken many by surprise following years of speculation.
Since 2018, when the first Amazon Go store to feature the technology was launched in Seattle, the UK grocery market has been poised for Amazon’s introduction to the UK, but had been left largely in the dark until the surprise launch of its first non-US store in Ealing in March.
While no further stores have yet been announced, it is understood that the retail giant is in talks with landlords to launch around 30 locations across the UK.
Amazon has said that it is looking forward “to opening more in the greater London area in the future”.
Analysts believe its quickly expanding UK store estate marks a “seminal moment” for the country’s grocery market and that the UK’s biggest players could soon be challenged by the ecommerce giant.
Shore Capital’s retail analyst Clive Black said: “We don’t think Amazon is engaging in all this guff because it wants to be a marginal player in UK grocery.
“We expect Amazon to be the key cog in the industry’s organisational change in the next five to 10 years. And we would be very surprised if it didn’t acquire a major British supermarket chain.”