Instagram tool lets creators earn commission on purchases

Instagram has announced the launch of a new tool which is designed to help influencers and creators earn commission on posts.

While the app currently allows select users to tag products from affiliated brands or sponsorships the new “native affiliate tool” will enable creators to earn commission on purchases they advertise on their accounts.

Both Facebook and Instagram have made further steps to monetise their platforms by enhancing the badge and stars systems on their respective apps to help creators earn more money from their follower base.

The photo-sharing platform launched its Shopping feature in 2018, seeing 64 per cent of respondents admit shopping with the platform last year.

Instagram and Facebook users are now able to earn additional payouts when they achieve certain follower milestones.

The social media platform is testing out the new affiliate program with US based merchants and creators which include retailers and brands such as MAC, Sephora and Pat McGrath.

READ MORE: TikTok sees 553% growth in shopping as social media becomes new retail battleground

Instagram said it would expand its programme to more brands in the near future.

The social network has said users will be able to establish their own shop and drive their product launch sales with one of four companies including Bravado/UMG, Fanjoy, Represent and Spring.

That feature will be available to all eligible US creators by the end of the year.

According to new data from Bazaarvoice, social media platforms including TikTok, Facebook and Instagram have all seen the number of purchases made through their platforms grow exponentially over the past year.

While TikTok thundered ahead of its rivals, Instagram and Facebook still saw shopping grow 189 per cent and 160 per cent during the period respectively.

All three platforms have launched a raft of new features specifically designed to streamline both selling and buying practices through their platforms over the past 12 months.

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