Asda and Co-op stores across the UK are set to launch new self-refill stations allowing customers to fill up their own reusable containers with a range of leading products.
Unilever, which owns over 400 brands and sells in over 190 markets, has partnered with the supermarkets to launch a trial of the refill stations in seven stores across the UK.
Co-op convenience stores and Asda supermarkets in Glasgow, York, Rugby, Milton Keynes and Leeds will now offer shoppers the ability to refill products including Persil Non-Bio laundry detergent, Alberto Balsam shampoo and a range of Radox shower gels.
The trial, which Unilever says it’s the first of its kind at this scale in the UK, will enable shoppers to purchase a stainless steal refillable bottle, which can be returned to stores, cleaned and reused indefinitely.
Asda is also expanding the trial of refillable goods with other brands and items, including cereals from Kellogg’s and Nestlé, Napolina pasta and Tilda rice.
By October, Asda plans to offer more than 70 branded and own-label products across 18 bays in its store in York.
“To tackle plastic pollution with the speed and urgency needed, we are committed to creating scalable solutions which make it as easy as possible for people to make sustainable choices,” Unilever’s UK general manager and executive vice-president’s Sebastian Munden said.
“We believe refills could be a gamechanger in our ambitions to halve our use of virgin plastic by 2025, however unlocking the full potential of the reuse economy would require a significant shift in how people shop.
“Using our well-known and trusted brands and working closely with retailers, we are testing different refill models on a large scale in order to continue to build our understanding of how to bring about a significant change most effectively.”