Ikea has become the latest major brand to join an advertising boycott of the UK’s new right-leaning news channel GB News.
GB News launched on UK television screens earlier this week, pledging to “lend an ear to some of Britain’s marginalised and overlooked voices” and produce “anti-woke” US-style news content.
However just days in and the new channel is already facing an advertising boycott from a number of major brands, including Ikea, Specsavers, Pinterest, Nivea, Grolsch, Kopparberg, the Open University and insurer LV.
IKEA, yet another EU company boycotting GB News. Give them the same treatment and boycott them!
— The new Marco Polo. (@langdaler) June 16, 2021
Here we go again. Corporations making fools of themselves. If you value Freedom of the Press then please boycott these idiotic companies: Nivea, IKEA, Kopparberg and Grolsch. And any other company that engages in this pathetic Woke virtue signaling. https://t.co/bNvTLnCtKw
— Ayaan Hirsi Ali (@Ayaan) June 15, 2021
Activist group Stop Funding Hate published a list of brands that have run adverts on the new channel, including numerous retailers like Co-op, Amazon, Wickes, Starbucks and delivery giant Deliveroo among others.
Stop Funding Hate called for a boycotts of brands that advertise on the platform, alleging that the money goes towards funding divisive political issues, going again British broadcasting regulations requiring politically balanced content.
Updated list of advertisers that have pulled their ads from GB News so far:
✓ Open University
✓ Octopus Energy
✓ Ovo Energy
— Ripples (@we_make_ripples) June 15, 2021
This led many to pull their advertising from GB News, with Ikea, Kopparberg and Grolsch all stating that they felt the channels content would go against their brand’s aim to be inclusive.
Many others including Pinterest, Nivea and the Open University said they had no knowledge of an advertising agreement with the channel.
In turn, the advertising boycott has sparked a backlash from GB News’ proponents, with the likes of Piers Morgan stating he would now boycott Ikea.
Theresa May’s former political advisor Nick Timothy pondered: “Can anybody even articulate why a serious institution like the Open University should boycott GB News?
“What is the crime? And were ITV, Sky etc committing the same crime when they employed the presenters and reporters now at GB News?”